AI Insights · Timothy · January 2025
Top Business Finance Apps on iOS in the US: Q4 2024
Explore the performance trends of the top business finance apps on iOS in the US during Q4 2024, focusing on downloads and active users.
In the fourth quarter of 2024, the top Business Finance & Business Solutions applications on the iOS platform in the United States demonstrated varied performance trends. This analysis, based on data from Sensor Tower, highlights key metrics such as weekly downloads and active users.
Square Point of Sale (POS) maintained a strong presence with weekly downloads fluctuating between 20K and 40K. Despite a downturn towards the end of the quarter, active users remained robust, peaking at around 1.28M in early December.
QuickBooks Business Accounting from Intuit Inc. saw consistent weekly revenue, ranging from approximately $400K to $460K. Downloads showed a noticeable surge in late December, reaching 25K, while active users climbed steadily to over 417K by mid-December.
Gusto Mobile observed stable download numbers, with a peak of about 21K at the end of December. Active users increased significantly, rising from around 321K to 396K by mid-December, indicating growing engagement.
Invoice Maker for Contractors experienced a marked increase in both downloads and revenue. Downloads peaked at about 22K in early December, while weekly revenue rose from $418 to over $3.2K by the end of the quarter, reflecting positive user adoption.
Finally, ONE@Work (formerly Even) experienced a decline in downloads, which fell from 12K to around 7K by the end of December. Active users also showed a downward trend, although a slight recovery was noted towards the quarter's end, reaching 195K.
These insights reflect the dynamic nature of the business finance app market on iOS in the US, with detailed data available through Sensor Tower for a deeper analysis.
